Awareness of Darfur

I was reading this post on Darfur by Kevin Drum and got slapped in the face by this line:

Let's break this down. For starters, only 18% of the poll's respondents are even aware Darfur exists. The other 82% are either "slightly aware" of Darfur or not even that — and I'd bet my last nickel that "slightly" is just a face-saving version of "I couldn't tell you which continent Darfur is on if you paid me."

I am flabbergasted... and completely pissed off as well. I'll warrent a whole lot more than 18% know all about the Runaway Bride, her name, what floral arrangements she was going to have at the wedding, etc.